By Bret Peters, CMO, Fig Leaf Software
HubSpot Reporting This is a huge boost for government clients. Government is large (for better or worse) and they have to make sure they are properly servicing citizens. Enhanced reporting will provide government an improved ability to service constituents. HubSpot reporting features numerous common reports out of the box but Enterprise also allows for custom reporting -- including the ability to report on many HubSpot integrations.
HubSpot Ads Add-on Policy may not support the use of Ads but this is one of my favorite new features because it provides an integrated capability. Marketers time is precious so being able to measure ROI (return on investment) from within HubSpot is huge for any marketer. HubSpot Ads launched supporting Linkedin ads and more are coming with Google AdWords already in Beta. As a Google partner with numerous AdWords clients I can’t wait! In my talks with government agencies, Ads can be a touchy subject but I see the use for instance if they help government achieve their mission goals. Armed Forces recruiters use ads to attract top talent and I would bet that the Census will be using Ads to build awareness as we lead up to 2016.
HubSpot Predictive Lead Scoring Agencies can benefit from automatically lead scoring available in HubSpot Enterprise. HubSpot analyzes the behaviors of constituents who convert thereby helping to improve the overall citizen journey and identify and confirm journey paths to information. If public servants can more automatically determine how to better serve up relevant content to constituents need we all win.
HubSpot Connect Expanding on HubSpot’s stable of third-party integrations, HubSpot Connect adds new sources of data to help public affairs and communications better use automation to serve relevant content to visitors and constituents. For example, a public affairs official can trigger workflows and customize site content based on someone attending an outreach event or contacting the help desk. With the expanded reporting engine agencies can now determine how their activities are measuring up.
HubSpot Website CMS and Hosting
HubSpot Sales Tools (Or as I call them ... Citizen Service Tools)
When Brian Halligan, the CEO of HubSpot, spoke he said talked about the new sales tools being “good for the customer, AND good for the salesperson”. In government terms, the sales tools are good for the government employee AND good for the citizen ... and that means they are good forthe taxpayers (us!).