Here are the top 10 reasons to go mobile:
10) Content Reuse: Repackage and deploy existing valued content from your site into the hands of your customers and constituents. Your most valuable and accessed content can be just a the touch of a button away.
9) Social Integration: The mobile application will provide additional social visibility into your organization and content. This often prompts other users to promote and provide additional awareness of your brand and content assets.
8) Contacts: A mobile app can be an extension of your contacts lists. This is aptly demonstrated in our Archdiocese of Baltimore app that provides contacts and dialing for contact points at schools and parishes.
7) Geolocation Services: Mobile apps can access the phone's geoposition in order to provide maps, directions, and real-time information about the user's surroundings. We’ve used geoloaction services in the ENTNET mobile app we built for the American Academy of Otolaryngology (iPhone and Android). Apps such as UrbanSpoon use geolocation to guide users to the nearest restaurant. But plenty of other applications exist for this, including keeping tabs on a distributed workforce (corporate version of FourSquare) and providing highly targeted advertising.
6) Mobility / Portability / Immediacy: Sometimes you may need to access information anytime, anyplace, anywhere. This can be particularly helpful for a mobile workforce. The app we are currently developing for a major medical company, for example, puts an electronic patient chart on a tablet where it can be easily carried into a room and used interactively with a patient. Airline mechanics carry around iPads with product manuals installed so that they can see exploded views of complex hardware and refer to maintenance schedules.
5) Camera Input: Some applications may require camera input. Our CrimeFinder application (taught in our Sencha Touch 2 course) aptly demonstrates how you could report a crime and upload a photo of the crime scene. A reporter, for instance, could upload a news article with photos and video of a story as its happening.
4) Ease of Use: Mobile apps, generally speaking, are designed to be simpler and easier to use than desktop apps. Touchscreen gestures can be used to facilitate intuitive navigation and pan/zoom functionality.
3) Push Notifications: We develop apps that send and receive SMS messages and send other types of notifications to the device in real-time.
2) Near Field Communications / Payment: Mobile phones are increasingly being used as payment platforms. The District of Columbia, for example, now allows you to pay for metered parking in a number of locations by using a mobile app.
1) Games: Because everyone needs a distraction while you stand in line at the amusement park, DMV, or the Cheesecake Factory while you’re waiting for a table.